CAEP Tourism Investment Opportunity Assessment Report Released
Tourism, or the visitor economy, is an emerging industry according to Alberta’s Recovery Plan and central Alberta has a lot to offer.
Recognizing this, CAEP initiated a grant application on behalf of our membership and in partnership with Ministry of Jobs, Economy and Innovation. CAEP received CARES funding through this ministry to execute this project, commissioning an investment opportunity assessment for tourism with the intention of facilitating product development and supporting capital investment in our region.
The assessment found a range of operators between strongly developed and those in the initial stages of growth. It also identified the need for organization, product focus and marketing of tourism.
Agritourism, Lake Tourism, and Indigenous and Mountain Recreation Tourism were identified as strengths within CAEP’s region.
To learn more, download the Tourism Investment Opportunity Assessment Report and stay tuned for next steps!